About the course
This course delves into the intricate relationship between education, the environment, and sustainable development. Participants will explore the principles of educational marketing and its role in promoting sustainability within educational institutions. By understanding their students as the primary audience, participants will learn to craft impactful communication strategies and implement best practices that foster sustainable development. The course emphasizes interactive learning and practical application to address the unique challenges faced by educational institutions.
What will you learn?
By the end of this course, participants will:
Understand and apply basic marketing principles to promote sustainable education effectively.
Develop strategies to adapt communication and marketing tools to address their institution’s specific needs.
Gain practical insights into fostering sustainable development through educational marketing.
Course Content
Educational marketing is a powerful tool for driving sustainable development within schools and communities. By understanding their audience, crafting clear and impactful messages, and leveraging marketing tools, educators can promote lifelong learning and sustainability. This course equips participants with the skills, knowledge, and strategies to implement meaningful changes that benefit their institutions and the broader environment.
Morning (3 hours):
- Welcome Session: Introduction to Educational Marketing and Sustainable Development.
- Session 1: The Role of Education in Shaping Behavior and Promoting Sustainability.
- Session 2: Understanding Your Audience – Students, Parents, and the Wider Community.
Afternoon (3 hours):
- Workshop: Identifying Key Challenges and Opportunities in Your Institution.
• Group Activity: Mapping Stakeholders and Their Needs.
Morning (3 hours):
- Session 1: Introduction to Basic Marketing Principles in Education.
- Session 2: Crafting Concrete Messages for Positive Reactions.
Afternoon (3 hours):
- Interactive Session: Using Storytelling and Emotional Appeal in Educational Marketing.
• Group Exercise: Designing Messages Aligned with Institutional Goals.
Morning (3 hours):
- Session 1: Marketing Tools for Sustainability – Digital Platforms, Social Media, and Community Engagement.
- Session 2: Adapting Communication to Promote Lifelong Learning and Sustainable Practices.
Afternoon (3 hours):
- Hands-On Workshop: Creating Marketing Campaigns with a Focus on Sustainability.
• Peer Review and Feedback: Sharing Campaign Ideas and Suggestions.
Morning (3 hours):
- Session 1: Case Studies – Successful Examples of Sustainable Development in Education.
- Session 2: Analyzing the Impact of Marketing on Student and Community Behavior.
Afternoon (3 hours):
- Group Discussion: Tailoring Best Practices to Fit Local Realities.
• Planning Session: Developing a Sustainable Marketing Action Plan for Schools.
Morning (3 hours):
- Session 1: Strategies for Long-Term Success in Educational Marketing.
- Session 2: Monitoring and Evaluating the Impact of Marketing Efforts.
Afternoon (3 hours):
- Group Presentations: Sharing Sustainable Marketing Action Plans.
• Closing Session: Course Reflection, Certificate Distribution, and Future Steps.
